The task for this project, completed during my time as a graduate student, was to create an event branding campaign concept using illustrative elements that could be utilized across the campaign. I took this opportunity to design assets for the Savannah Veg Fest, which is a yearly festival in Savannah Georgia celebrating vegan and vegetarian cuisine. 

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I kept the tone lighthearted and fun to attract a range of consumers, opting to showcase the many different types of foods that are available to vegetarians, beyond salads and vegetables.