While working as a graphic designer for Vintage Paper Company Florida based greeting card company Parkside Papery commissioned our team for a logo redesign package. They wanted to incorporate floral elements, a pastel color palette, and overall whimsical theme. 

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Since Parkside Papery creates beautifully hand crafted greeting cards I knew I wanted to illustrate the idea of 'sending love' in every card. I accomplished this with the inclusion of a paper airplane, which can be used alternatively as a separate brand element. 

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