Pax Aesthetics had a very specific idea in mind when they commissioned our team at Vintage Paper Company for a logo design. Required elements included a circle shape, lotus flower and an elegant serif logotype.

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Since this design was for an aestheticism whose mission is to help customers find inner and outer peace, I wanted to keep give the design a polished yet tranquil feel. The type is light and airy to complement and contrast the detail in the lotus symbol.