The brief called for an attractive tri-fold brochure design reflecting the client's current brand identity to engage and inform potential customers. 

 

I chose the bright 'all American red' of the brand's palette as the primary color for this design to guide the viewer's eye throughout the brochure, and to provide hierarchy to the extensive information supplied.

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The star shapes, borrowed from the logo, harmonize the various sections of the brochure and reference the patriotic personality of the brand.